About us

Ellis is a predominantly made to order clothing brand based in Auckland, Aotearoa New Zealand.

Working outside of traditional seasonal calendars, the label releases pieces as they become available; shared as permanent signatures, one-of-one garments, customised pieces, or limited edition designs.

Ellis, founder and designer, was born in Seoul and raised in Auckland, with early years shaped by an exploration of diverse cultures, fashion, and creativity. She draws from the subtle poetry of everyday moments, creating pieces that endure, gather memories, and shape how one feels when worn.

The philosophy of Ellis Label is one of timelessness and intentional design, expressed through feminine silhouettes and considered construction. Permanent pieces are available year-round in a classic, neutral palette, while complementary pieces explore evolving textures, colours, and prints.

Each garment is cut and crafted by a small team of makers in Auckland, with worldwide delivery available. The full collection is exclusively online.